{"id":19631,"date":"2022-07-01T11:30:00","date_gmt":"2022-07-01T09:30:00","guid":{"rendered":"https:\/\/silla.industries\/chiacchiere-elettriche-con-mattia-battagion-2\/"},"modified":"2026-05-05T14:55:58","modified_gmt":"2026-05-05T12:55:58","slug":"chiacchiere-elettriche-con-mattia-battagion-2","status":"publish","type":"post","link":"https:\/\/silla.industries\/en\/chiacchiere-elettriche-con-mattia-battagion-2\/","title":{"rendered":"Electric Chats with Mattia Battagion"},"content":{"rendered":"\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Mattia Battagion <em>Head of Sustainability at Will Media<\/em> was our welcome guest during the last episode of Electric Chats. The live broadcast confronted in the same virtual living room the<strong>innovative company<\/strong>, represented by our CEO <a href=\"https:\/\/silla.industries\/chi-siamo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alberto Stecca<\/a>, and the <strong>new media<\/strong> information platforms, of which Mattia is an excellent exponent. <\/p>\n\n<h2 class=\"wp-block-heading\">Communicating Ecological Transition and Electric Mobility.<\/h2>\n\n<p class=\"wp-block-paragraph\">If the Ecological Transition is a necessary and irreversible horizon that will push us to change our habits, surely <strong>electric mobility<\/strong> is among its most challenging aspects. For the process to be virtuous and universal, the need to adopt new (and good) transportation practices and make an evolution in the way we live and consider the car must be supported and explained. <\/p>\n\n<p class=\"wp-block-paragraph\">It is precisely here that the role of the innovative company, which produces the means to make advanced mobility usable, and that of the information company, which generates an <strong>informed public,<\/strong> fit in unison.<\/p>\n\n<p class=\"has-text-align-left tw-mt-0 wp-block-paragraph\" style=\"font-size:10px\"><em><strong>Note<\/strong>: By viewing this video you hereby consent to the use of YouTube&#8217;s cookies.<\/em><\/p>\n\n<iframe src=\"https:\/\/www.youtube-nocookie.com\/embed\/uMqDRUumMOI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" style=\"width: 560px !important; height: 315px !important;\"><\/iframe>\n\n<figcaption>Electric Chats with Mattia Battagion<\/figcaption>\n\n<h2 class=\"wp-block-heading\">Creating value is possible but only with hard data and inclusive language<\/h2>\n\n<p class=\"wp-block-paragraph\">The goal of the communicator is to move from basics, sources and hard data to educate the audience about complexity, without lapsing into clich\u00e9s. The litmus test of the whole process is dialogue with the community, then listening. The question arises: can an audience that participates in the conversation, asks questions and requests insights be achieved? Indeed. Proof of this is all the extraordinary activity of <strong><a href=\"https:\/\/willmedia.it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Will Media<\/a>, <\/strong>with which Mattia collaborates. After all, if the platform has chosen as its<em> claim<\/em>,<em>&#8220;If you can&#8217;t say it easy, it means you don&#8217;t know it enough<\/em>,&#8221; it is also because the language used to communicate with users is inclusive and understandable.     <\/p>\n\n<p class=\"wp-block-paragraph\">A <em>modus operandi<\/em> far removed from the use of polarization or the phenomenon of &#8220;click-catcher&#8221; titling.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/photo_5904229338256095320_y-1024x768.jpg\" alt=\"Electric Chatter Mattia Battagion\" class=\"wp-image-8124\" srcset=\"https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/photo_5904229338256095320_y-1024x768.jpg 1024w, https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/photo_5904229338256095320_y-300x225.jpg 300w, https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/photo_5904229338256095320_y-768x576.jpg 768w, https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/photo_5904229338256095320_y-1200x900.jpg 1200w, https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/photo_5904229338256095320_y-600x450.jpg 600w, https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/photo_5904229338256095320_y.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Straight from the director of the latest episode of Electric Chatter. <\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"> From &#8220;theme &#8220;to common sense, the future of sustainability is mainstream (in a good way)<\/h2>\n\n<p class=\"wp-block-paragraph\">Sustainability that becomes dominant is one that is communicated across the board in a robust and authentic way, including all players involved in the transition to an alternative future in the conversation.<\/p>\n\n<p class=\"wp-block-paragraph\">The company becomes a solution tank for repurposing processes, training people, relocating resources; communication documents the process by returning to its primary function: asking questions, answering them based on certain data and, of course, educating.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/Battagion_Stecca_Will-Media_Silla-Industries_blog_2-1-1024x576.jpg\" alt=\"Electric Chatter\" class=\"wp-image-8195\" srcset=\"https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/Battagion_Stecca_Will-Media_Silla-Industries_blog_2-1-1024x576.jpg 1024w, https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/Battagion_Stecca_Will-Media_Silla-Industries_blog_2-1-300x169.jpg 300w, https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/Battagion_Stecca_Will-Media_Silla-Industries_blog_2-1-768x432.jpg 768w, https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/Battagion_Stecca_Will-Media_Silla-Industries_blog_2-1-1536x864.jpg 1536w, https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/Battagion_Stecca_Will-Media_Silla-Industries_blog_2-1-1200x675.jpg 1200w, https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/Battagion_Stecca_Will-Media_Silla-Industries_blog_2-1-600x338.jpg 600w, https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/Battagion_Stecca_Will-Media_Silla-Industries_blog_2-1.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Mattia Battagion and Alberto Stecca<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\">Road to Fit for 55, the &#8220;engine&#8221; of Ecological Transition<\/h3>\n\n<p class=\"wp-block-paragraph\">Just as we write this article, the European stance toward stopping the production and sale of endothermic-powered cars in 2035 is being made official.<\/p>\n\n<p class=\"wp-block-paragraph\">A solution that is part of the package of initiatives called<strong>&#8220;Fit for 55<\/strong>,&#8221; the EU plan for green transition.<\/p>\n\n<p class=\"wp-block-paragraph\">Too many or too few, depending on viewpoint and context, how we decide to use the <strong>12 years<\/strong> to Year 0 of mobility is very much up to us. What is certain for Silla and will happen is that innovative company and information will engage in useful cooperation for the community. <\/p>\n\n<p class=\"wp-block-paragraph\">We are ready!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovative company and communication compared to support Ecological Transition. Will sustainability succeed in becoming widespread common sense? Much depends precisely on us.<br \/>\nAlberto Stecca, CEO of Silla, discussed this with Mattia Battagion, Head of Sustainability at Will Media. <a href=\"https:\/\/silla.industries\/en\/chiacchiere-elettriche-con-mattia-battagion-2\/\" class=\"more-link\"><span>Continue reading<\/span><span class=\"screen-reader-text\">Electric Chats with Mattia Battagion<\/span><\/a><\/p>\n","protected":false},"author":23,"featured_media":8191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[76],"tags":[1079,1061,1068,1078,303],"class_list":["post-19631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories-en","tag-alberto-stecca-en","tag-ecological-transition","tag-electric-chatter","tag-mattia-battagion-en","tag-silla-industries-en"],"uagb_featured_image_src":{"full":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion.jpg",1600,900,false],"thumbnail":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion-150x150.jpg",150,150,true],"medium":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion-300x169.jpg",300,169,true],"medium_large":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion-768x432.jpg",700,394,true],"large":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion-1024x576.jpg",700,394,true],"1536x1536":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion.jpg",1600,900,false],"betterdocs-category-thumb":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion.jpg",360,203,false],"post-thumbnail":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion-1200x675.jpg",1200,675,true],"twentytwenty-fullscreen":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion.jpg",1600,900,false],"mailpoet_newsletter_max":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion.jpg",1320,743,false],"menu-26x26":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion.jpg",26,15,false],"menu-36x36":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion.jpg",36,20,false],"menu-48x48":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion.jpg",48,27,false],"woocommerce_thumbnail":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion-450x450.jpg",450,450,true],"woocommerce_single":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion-600x338.jpg",600,338,true],"woocommerce_gallery_thumbnail":["https:\/\/silla.industries\/wp-content\/uploads\/2022\/07\/mattia-battagion-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"Valentina De Simone","author_link":"https:\/\/silla.industries\/en\/author\/valentina\/"},"uagb_comment_info":0,"uagb_excerpt":"Innovative company and communication compared to support Ecological Transition. Will sustainability succeed in becoming widespread common sense? Much depends precisely on us. Alberto Stecca, CEO of Silla, discussed this with Mattia Battagion, Head of Sustainability at Will Media. Continue readingElectric Chats with Mattia Battagion","_links":{"self":[{"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/posts\/19631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/comments?post=19631"}],"version-history":[{"count":0,"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/posts\/19631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/media\/8191"}],"wp:attachment":[{"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/media?parent=19631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/categories?post=19631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/tags?post=19631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}