{"id":23426,"date":"2026-01-26T04:41:00","date_gmt":"2026-01-26T03:41:00","guid":{"rendered":"https:\/\/silla.industries\/colonnine-di-ricarica-elettrica-per-negozi\/"},"modified":"2026-05-06T10:51:36","modified_gmt":"2026-05-06T08:51:36","slug":"colonnine-di-ricarica-elettrica-per-negozi","status":"publish","type":"post","link":"https:\/\/silla.industries\/en\/colonnine-di-ricarica-elettrica-per-negozi\/","title":{"rendered":"Electric charging stations for stores and businesses. How to attract new customers by offering a charging service"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>Why is it worth installing electric charging stations for stores?<\/strong><\/p>\n\n<p>More and more people are using dedicated apps to find charging points near stores, restaurants, and services. Choosing where to stop no longer depends only on product or price, but also on whether you can plug your electric car into a wallbox while shopping, dining, or going to the gym. <\/p>\n\n<p>For stores, supermarkets and businesses, installing a charging station in their parking lots today means acquiring a real tool for attracting and retaining customers.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Why install a wallbox or customer column<\/strong><\/h2>\n\n<p>Electric vehicle users actively seek out businesses that offer charging. They use portals such as <em><a href=\"https:\/\/www.plugshare.com\/it\" target=\"_blank\" rel=\"noopener\">PlugShare<\/a><\/em>, <em>ChargeMap and<\/em> <em>Google Maps<\/em>, and filters on booking portals. A visible charging point in these maps directly influences the choice of store or venue.  <\/p>\n\n<p>Businesses equipped with a recharging station are:<br\/>1. more attractive to an audience with good spending power;<br\/>2. more visible online, thanks to maps and portals dedicated to recharging;<br\/>3. more aligned with new consumption habits attentive to sustainability.<\/p>\n\n<p>But there is also a very real effect on customer behavior: the recharging user tends to stay longer, and the longer time spent translates into more purchases per visit, and often more frequent returns and more positive perceptions of the store.<\/p>\n\n<h2 class=\"wp-block-heading\">Electric charging stations for stores:<strong>which businesses can benefit from the installation of electric charging stations<\/strong><\/h2>\n\n<p><a href=\"https:\/\/silla.industries\/le-attivita-commerciali\/\" data-type=\"page\" data-id=\"16075\">Customer wallboxes<\/a> are suitable for many types of businesses, with different logics based on dwell times and type of service. They are particularly suitable for: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>supermarkets and shopping malls<\/strong>, where customers stay from 30 to 90 minutes;<\/li>\n\n\n\n<li><strong>Pharmacies and parapharmacies<\/strong>, especially if in high-traffic areas;<\/li>\n\n\n\n<li><strong>individual stores or in retail galleries<\/strong> that want to differentiate themselves in competitive settings;<\/li>\n\n\n\n<li><strong>restaurants, wine bars, pizzerias, delis<\/strong>;<\/li>\n\n\n\n<li><strong>gyms, beauty and wellness centers<\/strong>, which record regular stops during the week;<\/li>\n\n\n\n<li><strong>vehicle dealers, tire dealers, electricians<\/strong>, who can offer charging during operations and maintenance,<\/li>\n\n\n\n<li><strong>showrooms and dealerships<\/strong>, for whom the wallbox represents innovation and customer care.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Electric charging stations for stores:<strong>which electric car charging devices to install in commercial settings<\/strong><\/h2>\n\n<p><strong>Parking lots open to the public need wallboxes<\/strong> that are <strong>robust<\/strong>, easy to use, and suitable for multiple vehicles throughout the day. <strong>The best choice<\/strong>, in most cases, <strong>is three-phase AC charging.<\/strong><\/p>\n\n<p>The most suitable options are:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>11 or 22 kW three-phase AC wallboxes<\/strong>, ideal for stopovers of 30 to 90 minutes;<\/li>\n\n\n\n<li><strong>Type 2 dual socket columns<\/strong>, which allow two vehicles to be recharged at the same time.<\/li>\n<\/ul>\n\n<p>Devices for commercial use should include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>RFID<\/strong> reader or app integration, for controlled access;<\/li>\n\n\n\n<li>energy metering systems, useful for kWh rates or internal analysis;<\/li>\n\n\n\n<li><strong>IP55<\/strong> degree of protection, suitable for outdoor parking lots;<\/li>\n\n\n\n<li>Possibility of <strong>graphic customization<\/strong> to integrate logo and store colors.<\/li>\n<\/ul>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-negozi-1024x573.jpg\" alt=\"Charging columns for stores\" class=\"wp-image-22492\" srcset=\"https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-negozi-1024x573.jpg 1024w, https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-negozi-600x336.jpg 600w, https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-negozi-300x168.jpg 300w, https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-negozi-768x430.jpg 768w, https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-negozi-1536x860.jpg 1536w, https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-negozi-360x202.jpg 360w, https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-negozi-1200x672.jpg 1200w, https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-negozi-1320x739.jpg 1320w, https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-negozi.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\"><strong>What is needed for the installation of a customer charging station<\/strong><\/h2>\n\n<p><strong>The charging infrastructure must complement the existing system in compliance with technical standards<\/strong>. <strong>Each charging point requires a dedicated power line, preferably three-phase, sized according to the chosen power and distance from the switchboard<\/strong>.<\/p>\n\n<p>The following are required: dedicated line from the distribution board; protections in accordance with <strong>IEC 64-8<\/strong>, with appropriate <a href=\"https:\/\/it.wikipedia.org\/wiki\/Interruttore_magnetotermico\" target=\"_blank\" rel=\"noreferrer noopener\">circuit break<\/a> er and differential; DC fault current detection device; and efficient and verified grounding.<\/p>\n\n<p>Physically, the column should be solidly anchored to the floor or on a pole, protected from accidental impacts (if possible with bollards), accompanied by <em>paving or pavement markings<\/em> that clearly indicate the place reserved for electric vehicles.<\/p>\n\n<p>If you decide to offer free charging, it is useful to set a maximum power for each outlet, a time limit for stopping, and a simple system for informing the customer, such as a panel or a note on the receipt.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Access and payment models for electric charging<\/strong><\/h2>\n\n<p>The access and payment model greatly affects the customer experience and internal management. There is no single good solution. It is the combination of business type, average receipt and dwell time that suggests the most suitable model.  <\/p>\n\n<p>Three main approaches can be distinguished.<\/p>\n\n<h3 class=\"wp-block-heading\"><strong>1. Free recharge for all<\/strong><\/h3>\n\n<p>Works well in:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Restaurants, bars, clubs with defined stops,<\/li>\n\n\n\n<li>High average receipt activities.<\/li>\n<\/ul>\n\n<p>No authentication system is needed in this case. Charging is open access, often with limited power to keep costs down. Simplicity is the selling point. The energy cost per recharge must clearly be modest compared to the customer&#8217;s value.   <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>2. Controlled access for customers<\/strong><\/h3>\n\n<p>Suitable for:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Stores with recurring customers,<\/li>\n\n\n\n<li>activities that want to reserve recharging for buyers.<\/li>\n<\/ul>\n\n<p><strong>Access is granted via RFID or QR code<\/strong> generated at the checkout or front desk. The store retains control of the service and can, if it wishes, tie it to loyalty programs, subscriptions, or premium services. <\/p>\n\n<h3 class=\"wp-block-heading\"><strong>3. Rate per kWh or per time<\/strong><\/h3>\n\n<p>Designed for:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Supermarkets with high rotation,<\/li>\n\n\n\n<li>Shopping malls and multi-store centers.<\/li>\n<\/ul>\n\n<p>In this scenario, <strong>the charging station is connected to an OCPP backend that manages <\/strong>per-kWh or per-minute pricing, consumption reporting, and possible integration with third-party apps. This approach allows charging to be treated as a structured service, with clear reporting and, if necessary, dedicated billing. <\/p>\n\n<h2 class=\"wp-block-heading\"><strong>Silla&#8217;s charging solutions for stores and businesses<\/strong><\/h2>\n\n<p><strong>Silla Industries&#8217; Prism and Prism Solar wallboxes-available in three-phase versions up to 22 kW-are also designed for use in commercial settings.<\/strong> <\/p>\n\n<p>Key features include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>IP55<\/strong> degree of protection, suitable for outdoor installation in exposed parking lots;<\/li>\n\n\n\n<li><strong>OCPP 1.6<\/strong> compatibility, for integration with third-party backend or centralized management platforms;<\/li>\n\n\n\n<li>integrated <strong>RFID<\/strong> reader and app accessibility;<\/li>\n\n\n\n<li>Remote management for startup, shutdown and power control;<\/li>\n\n\n\n<li><strong>Graphic customization<\/strong> options to integrate the store brand on the wallbox shell.<\/li>\n<\/ul>\n\n<p>We offer an installation service through certified partners that covers all phases of the project; from choosing the power to installing the charging station in the parking lot to commissioning and staff training. <strong>Do you want to make your business more attractive to customers with electric vehicles?<br\/><br\/><\/strong>We are available to support you in choosing and installing the right charging solution for your store.With solutions such as <a href=\"https:\/\/silla.industries\/gamma-prism\/\" data-type=\"page\" data-id=\"20\">Prism<\/a> and <a href=\"https:\/\/silla.industries\/cluster-wallbox-silla-industries-prism-solar\/\">Prism Solar<\/a>, integrating charging in store and business parking lots means combining a safe and compliant installation with management and branding tools that strengthen store positioning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More and more people are using dedicated apps to find charging points near stores, restaurants, and services. Choosing where to stop no longer depends only on product or price, but also on whether you can plug your electric car into a wallbox while shopping, dining, or going to the gym. <a href=\"https:\/\/silla.industries\/en\/colonnine-di-ricarica-elettrica-per-negozi\/\" class=\"more-link\"><span>Continue reading<\/span><span class=\"screen-reader-text\">Electric charging stations for stores and businesses. How to attract new customers by offering a charging service<\/span><\/a><\/p>\n","protected":false},"author":30,"featured_media":22493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-cover.php","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[703],"tags":[],"class_list":["post-23426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guide-en"],"uagb_featured_image_src":{"full":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali.jpg",1600,896,false],"thumbnail":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali-150x150.jpg",150,150,true],"medium":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali-300x168.jpg",300,168,true],"medium_large":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali-768x430.jpg",700,392,true],"large":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali-1024x573.jpg",700,392,true],"1536x1536":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali-1536x860.jpg",1536,860,true],"2048x2048":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali.jpg",1600,896,false],"betterdocs-category-thumb":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali-360x202.jpg",360,202,true],"post-thumbnail":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali-1200x672.jpg",1200,672,true],"twentytwenty-fullscreen":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali.jpg",1600,896,false],"mailpoet_newsletter_max":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali-1320x739.jpg",1320,739,true],"menu-26x26":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali.jpg",26,15,false],"menu-36x36":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali.jpg",36,20,false],"menu-48x48":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali.jpg",48,27,false],"woocommerce_thumbnail":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali-450x450.jpg",450,450,true],"woocommerce_single":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali-600x336.jpg",600,336,true],"woocommerce_gallery_thumbnail":["https:\/\/silla.industries\/wp-content\/uploads\/2026\/01\/colonnine-ricarica-elettrica-negozi-attivita-commerciali-100x100.jpg",100,100,true]},"uagb_author_info":{"display_name":"Hilary","author_link":"https:\/\/silla.industries\/en\/author\/hilary\/"},"uagb_comment_info":0,"uagb_excerpt":"More and more people are using dedicated apps to find charging points near stores, restaurants, and services. Choosing where to stop no longer depends only on product or price, but also on whether you can plug your electric car into a wallbox while shopping, dining, or going to the gym. Continue readingElectric charging stations for&hellip;","_links":{"self":[{"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/posts\/23426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/comments?post=23426"}],"version-history":[{"count":0,"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/posts\/23426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/media\/22493"}],"wp:attachment":[{"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/media?parent=23426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/categories?post=23426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/silla.industries\/en\/wp-json\/wp\/v2\/tags?post=23426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}